Engineering for the platforms behind programmatic advertising

Talk to us See our services

100+

Specialists

11+

Years in adtech

Live

Bidders on exchange traffic

AWS

Advanced Tier Services Partner

Capabilities

What we ship for adtech.

Five practice areas covering the full programmatic stack, from bidder hot paths to agentic workflows.

DSP Engineering

Demand-side platforms built or rebuilt for current scale: bidder, pacing, attribution, reporting. We engineered Bedrock Platform's DSP end-to-end.

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SSP & Exchange Work

Supply-side platforms, ad exchanges, and ad server infrastructure. Auction logic, yield management, deal serving.

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RTB Infrastructure

Production-scale RTB, low-latency global. Multi-region active-active, fault-tolerant, latency-optimised on AWS and GCP.

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Agentic Ad Workflows

AI agents for deal troubleshooting, campaign optimization, supply discovery. Production agentic systems, not demos.

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Data & Reporting

Stream and batch pipelines moving billions of impressions, sessions, and signals. Redshift, Snowflake, Spark, real-time analytics.

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Engineering partner

Our flagship engineering partnership.

Bedrock Platform is the next-generation DSP. Appliscale is Bedrock's engineering partner. We built the platform end to end and continue to ship week over week.

Read the series

What we deliver

Bidder engineering across the full request lifecycle
Deal flow, identity, and exchange integrations
Reporting and attribution analytics pipeline
Ongoing platform delivery week over week

Series

Deep dives

Multi-part walkthroughs of the protocols, infrastructure, and decisions behind production adtech.

AdCP Protocol

AdCP Protocol Series

From the spec walkthrough to the reference integration, what AdCP changes about how DSPs and SSPs talk.

Containerized Bidder

Containerized Bidder Build

Architectural deep dive into a multi-cloud bidder shipping in containers.

IAB Agentic

IAB Agentic AI Roadmap

Where the IAB Tech Lab agentic working group is heading and what platforms should ship now.

Our Work

Selected work

All case studies →

Ad Forecasting

Forecasting engine with statistical models and neural networks to optimize campaigns

A forecasting engine using statistical models and neural networks to optimize campaign pacing and revenue growth.

Amazon DeepARApache SparkAvroAWS

Ad Insights Engine

Unlocking Ad Performance Insights

Delivered a working MVP in the first iteration cycle, enabling early advertiser demos and validation.

AWSAWS LambdaLambdaPySpark

AWS Auto Scaling

Cut EC2 costs 40% monthly with dynamic, immutable infrastructure

EC2 maintenance costs cut by 40% monthly with dynamic scaling and immutable infrastructure

AnsibleAWS Auto ScalingCloudFormationDataDog

Bedrock Platform - High-Performance RTB Platform

Highly scalable, fault-tolerant platform

Highly scalable, fault-tolerant platform tailored to meet the ultra-low-latency demands of real-time bidding.

AerospikeAWSGitHubGo

Optimizing Yahoo's Real-Time Bidding Platform

Growth while cutting costs on millions of daily transactions

Growth and significant cost savings across a global platform handling millions of transactions daily

AnsibleApache SparkAWSDataDog

Transforming AdTech Data Infrastructure

Processes 400M+ daily HTTP events and handles 1TB+ data

The new system processes over 400 million HTTP events via HeaderBidding daily and and handles more than 1TB of data

AWSCloudFormationDataDogDjango

Articles

From the workshop

All articles →

The Architect’s Veto: Why "Just Building It" is Rarely Enough

Mar 2026

Maksymilian Wojczuk

The Architect’s Veto: Why "Just Building It" is Rarely Enough

Generic software development is often described as a game of execution. You get a requirement, you write the code, you pass the tests, and you deploy. In the era of high-speed delivery and AI-assisted coding, we have become remarkably good at the building part of the process. But as the complexity o

Architecture

Inside the IAB agentic AI roadmap and new standards

Mar 2026

Damian Naglak

Inside the IAB agentic AI roadmap and new standards

This article is part of an ongoing series by Appliscale's Head of Engineering, Damian Naglak, exploring the new IAB agentic framework and what these shifts mean for the future of ad tech and cloud infrastructure.

IAB Agentic

Jan 2026

Handling Money in Milliseconds: 12 Questions for AdTech Expert Damian Naglak (Appliscale)

AdTech is often misunderstood. To the outsider, it’s just pop-ups and tracking cookies. To the insider, it’s one of the most ruthless, high-performance engineering playgrounds on the planet—a place where a 20-millisecond delay costs real money and scale isnt a buzzword, its a survival requirement. W

InterviewsAgentic AI

CTV Infrastructure: Where the Industry Is Heading

Dec 2025

Michal Niec

CTV Infrastructure: Where the Industry Is Heading

I was at the IAB Tech Lab CTV conference recently, and it reinforced several trends Ive been watching in the Connected TV space. The technical challenges facing this industry are substantial, and the solutions being developed will shape how digital advertising infrastructure works for years to come.

CTV

Nov 2025

Damian Naglak

AI-Powered Deal Troubleshooting

Deal troubleshooting in programmatic advertising is notoriously painful. Weve all watched countless AdOps engineers spend hours manually checking APIs, cross-referencing databases, and hunting through metrics just to figure out why a single deal isnt bidding. At Appliscale, we’re using our expertise

Agentic AIAdCP Protocol

Oct 2025

AWS RTB Fabric: The Hidden Complexity of Adtech Infrastructure and Why This Changes Everything

Amazon Web Services recently launched RTB Fabric, a purpose-built infrastructure service for real-time bidding workloads. This isnt just another cloud service – its AWS putting a managed network layer directly between buyers and sellers in the programmatic advertising ecosystem. ❕What makes this ann

Containerized BidderRTB

About

AdTech is our focus.

Appliscale has spent eleven years building bidder, attribution, and reporting infrastructure for global SSPs and DSPs. The adtech engineers here have shipped platforms processing billions of impressions daily. We bring that experience to every engagement.

By the numbers

100+

Specialists

11+

Years in adtech

AWS Advanced

Tier services partner

The wider team

Beyond AdTech.

The engineers shipping bidder infrastructure here are part of Appliscale, a technology consultancy operating since 2015. The same team builds multiplayer backends for game studios under GameTech, and runs Ventures, an operator-led investment practice. 100+ specialists across Kraków and Wexford.

Appliscale.io

The full company. AdTech, GameTech, Ventures, and the consulting work that ties them together.

appliscale.io

GameTech

Multiplayer backends, live-ops tooling, and platform work for studios shipping at scale.

gametech.appliscale.io

Ventures

Operator-led investing in adtech, gametech, and adjacent infrastructure.

studio.appliscale.io

Talk to the adtech team.

Bidder, exchange, agentic, attribution. Tell us what you are working on.

Start a conversation info@appliscale.io