Service

SSP & Exchange Work

Supply-side platforms, ad exchanges, and ad server infrastructure. Auction logic, yield management, and deal serving at scale.

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What we do

SSP work calls for a different posture than DSP engineering. The auction engine needs to be correct before it needs to be fast: floor price enforcement, deal priority logic, duplicate filtering across header bidding wrappers. We focus on getting those right.

Our SSP work covers auction server development in Go, yield management APIs in Java, OpenRTB 2.6 and 3.0 protocol compliance, and header bidding stack integration, Prebid Server configuration, adapter development, and price floor management. We have also built ad exchange infrastructure: seat management, buyer authentication, and the deal negotiation flows that sit between SSP and DSP.

On the operations side we instrument auction engines for visibility into win rates, clear rates, and floor hit ratios per placement. When yield is leaking it usually shows up in those ratios before it shows up in revenue. We build the dashboards that make it visible early.

Tech we use

GoJavaOpenRTBPrebid ServerKafkaPostgreSQLAWSKubernetesTerraform

Selected work

Ad Insights Engine

Unlocking Ad Performance Insights

Delivered a working MVP in the first iteration cycle, enabling early advertiser demos and validation.

Oct 2025

AWS RTB Fabric: The Hidden Complexity of Adtech Infrastructure and Why This Changes Everything

Amazon Web Services recently launched RTB Fabric, a purpose-built infrastructure service for real-time bidding workloads. This isnt just another cloud service – its AWS putting a managed network layer directly between buyers and sellers in the programmatic advertising ecosystem. ❕What makes this ann

Containerized BidderRTB

Nov 2016

Processing Billions of impression with FP – Wojtek @ SpreadIT conf

Wojtek Gawronski presented at the recent SpreadIT conference. His talk on functional programming and its usage in a high transaction RTB exchange thats processes billions of requests per day was well received, you can catch it here.

RTB