Case Studies
Adtech work that survived production.
A selection of platforms we built and shipped. Bidders, exchanges, attribution, real-time analytics.
Ad Forecasting
Forecasting engine with statistical models and neural networks to optimize campaigns
A forecasting engine using statistical models and neural networks to optimize campaign pacing and revenue growth.
Ad Insights Engine
Unlocking Ad Performance Insights
Delivered a working MVP in the first iteration cycle, enabling early advertiser demos and validation.
AWS Auto Scaling
Cut EC2 costs 40% monthly with dynamic, immutable infrastructure
EC2 maintenance costs cut by 40% monthly with dynamic scaling and immutable infrastructure
Bedrock Platform - High-Performance RTB Platform
Highly scalable, fault-tolerant platform
Highly scalable, fault-tolerant platform tailored to meet the ultra-low-latency demands of real-time bidding.
Optimizing Yahoo's Real-Time Bidding Platform
Growth while cutting costs on millions of daily transactions
Growth and significant cost savings across a global platform handling millions of transactions daily
Transforming AdTech Data Infrastructure
Processes 400M+ daily HTTP events and handles 1TB+ data
The new system processes over 400 million HTTP events via HeaderBidding daily and and handles more than 1TB of data