Articles

Long-form pieces on bidder architecture, agentic ad workflows, and where adtech standards are heading.

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Oct 2025

AWS RTB Fabric: The Hidden Complexity of Adtech Infrastructure and Why This Changes Everything

Amazon Web Services recently launched RTB Fabric, a purpose-built infrastructure service for real-time bidding workloads. This isnt just another cloud service – its AWS putting a managed network layer directly between buyers and sellers in the programmatic advertising ecosystem. ❕What makes this ann

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