Service
DSP Engineering
Demand-side platforms built or rebuilt for current scale. Bidder, pacing, reporting aggregations, and the surrounding services that hold up under live exchange traffic.
What we do
We are Bedrock Platform's engineering partner. Our team has built Bedrock's DSP end to end: the bidder, the surrounding services, and the analytics pipeline. Bedrock owns the platform product; we provide the engineering team that builds it.
DSP engineering covers the full system. The bidder runs in the hot path against live SSP traffic. The surrounding services handle campaign and creative management, deal flow, identity, and the integrations that buyers expect. Reporting and attribution come out of a separate analytics pipeline, large-scale event processing into a warehouse where the dashboards and APIs read from.
We have rebuilt legacy Java monoliths into modern Go services, ported OpenRTB pipelines to current versions, and integrated DSP buying logic with the major exchanges. Every engagement starts with a discovery phase where we read the existing architecture and talk to the team before writing production code.
Engineering partner
Bedrock Platform
Bedrock Platform is the next-generation DSP. Appliscale is Bedrock's engineering partner: we built the DSP end to end and continue to ship the platform week over week.
Tech we use
Selected work
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Bidder, exchange, agentic, attribution. Tell us what you are working on.