Service
RTB Infrastructure
Real-time bidding at adtech scale. The hot-path engineering and operational discipline that keeps a bidder honest under live exchange traffic.
What we do
The adtech latency budget is unforgiving. Exchange SLAs leave only a few tens of milliseconds to parse a bid request, run targeting logic, execute pricing, and return a response. Every component in the chain matters, and there is no room for synchronous lookups in the hot path.
We build RTB infrastructure that respects that budget. Read paths and write paths separate. Targeting data lives close to the compute. The bidder shape is well-trodden across our team: we have shipped this pattern in multiple engagements.
Fault tolerance is a first-class concern. Circuit breakers on external calls, isolation between buyer integrations, graceful degradation when data goes stale. On the observability side: structured logs, metrics with per-seat histograms, runbooks that are kept current and tested.
Tech we use
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