Service

RTB Infrastructure

Real-time bidding at adtech scale. The hot-path engineering and operational discipline that keeps a bidder honest under live exchange traffic.

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What we do

The adtech latency budget is unforgiving. Exchange SLAs leave only a few tens of milliseconds to parse a bid request, run targeting logic, execute pricing, and return a response. Every component in the chain matters, and there is no room for synchronous lookups in the hot path.

We build RTB infrastructure that respects that budget. Read paths and write paths separate. Targeting data lives close to the compute. The bidder shape is well-trodden across our team: we have shipped this pattern in multiple engagements.

Fault tolerance is a first-class concern. Circuit breakers on external calls, isolation between buyer integrations, graceful degradation when data goes stale. On the observability side: structured logs, metrics with per-seat histograms, runbooks that are kept current and tested.

Tech we use

GoKubernetesAWSGCPPrometheusGrafanaTerraformOpenRTB

Selected work

Ad Insights Engine

Unlocking Ad Performance Insights

Delivered a working MVP in the first iteration cycle, enabling early advertiser demos and validation.

Oct 2025

AWS RTB Fabric: The Hidden Complexity of Adtech Infrastructure and Why This Changes Everything

Amazon Web Services recently launched RTB Fabric, a purpose-built infrastructure service for real-time bidding workloads. This isnt just another cloud service – its AWS putting a managed network layer directly between buyers and sellers in the programmatic advertising ecosystem. ❕What makes this ann

Containerized BidderRTB

Nov 2016

Processing Billions of impression with FP – Wojtek @ SpreadIT conf

Wojtek Gawronski presented at the recent SpreadIT conference. His talk on functional programming and its usage in a high transaction RTB exchange thats processes billions of requests per day was well received, you can catch it here.

RTB