Articles
Articles
Long-form pieces on bidder architecture, agentic ad workflows, and where adtech standards are heading.
Jan 2026
Handling Money in Milliseconds: 12 Questions for AdTech Expert Damian Naglak (Appliscale)
AdTech is often misunderstood. To the outsider, it’s just pop-ups and tracking cookies. To the insider, it’s one of the most ruthless, high-performance engineering playgrounds on the planet—a place where a 20-millisecond delay costs real money and scale isnt a buzzword, its a survival requirement. W
InterviewsAgentic AI
Mar 2019
Michal Niec
Low latency global data ingestion with AWS Lambda
Recently I’ve encountered an interesting problem. As a part of one of our projects we needed to create low latency global data ingestion API. The project is developed on AWS platform, so we decided to use AWS native tool for serverless computing AWS Lambda triggered by AWS API Gateway. Our data ing
Cloud Infrastructure