Articles

Long-form pieces on bidder architecture, agentic ad workflows, and where adtech standards are heading.

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Jan 2026

Handling Money in Milliseconds: 12 Questions for AdTech Expert Damian Naglak (Appliscale)

AdTech is often misunderstood. To the outsider, it’s just pop-ups and tracking cookies. To the insider, it’s one of the most ruthless, high-performance engineering playgrounds on the planet—a place where a 20-millisecond delay costs real money and scale isnt a buzzword, its a survival requirement. W

InterviewsAgentic AI