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Long-form pieces on bidder architecture, agentic ad workflows, and where adtech standards are heading.

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CTV Infrastructure: Where the Industry Is Heading

Dec 2025

Michal Niec

CTV Infrastructure: Where the Industry Is Heading

I was at the IAB Tech Lab CTV conference recently, and it reinforced several trends Ive been watching in the Connected TV space. The technical challenges facing this industry are substantial, and the solutions being developed will shape how digital advertising infrastructure works for years to come.

CTV