Articles
Articles
Long-form pieces on bidder architecture, agentic ad workflows, and where adtech standards are heading.
Mar 2026
Damian Naglak
Inside the IAB agentic AI roadmap and new standards
This article is part of an ongoing series by Appliscale's Head of Engineering, Damian Naglak, exploring the new IAB agentic framework and what these shifts mean for the future of ad tech and cloud infrastructure.
Oct 2025
AWS RTB Fabric: The Hidden Complexity of Adtech Infrastructure and Why This Changes Everything
Amazon Web Services recently launched RTB Fabric, a purpose-built infrastructure service for real-time bidding workloads. This isnt just another cloud service – its AWS putting a managed network layer directly between buyers and sellers in the programmatic advertising ecosystem. ❕What makes this ann
Mar 2019
Michal Niec
Low latency global data ingestion with AWS Lambda
Recently I’ve encountered an interesting problem. As a part of one of our projects we needed to create low latency global data ingestion API. The project is developed on AWS platform, so we decided to use AWS native tool for serverless computing AWS Lambda triggered by AWS API Gateway. Our data ing
Nov 2016
Michal Polcik
Processing Billions of impression with FP – Wojtek @ SpreadIT conf
Wojtek Gawronski presented at the recent SpreadIT conference. His talk on functional programming and its usage in a high transaction RTB exchange thats processes billions of requests per day was well received, you can catch it here.