Articles
Articles
Long-form pieces on bidder architecture, agentic ad workflows, and where adtech standards are heading.
Mar 2026
Maksymilian Wojczuk
The Architect’s Veto: Why "Just Building It" is Rarely Enough
Generic software development is often described as a game of execution. You get a requirement, you write the code, you pass the tests, and you deploy. In the era of high-speed delivery and AI-assisted coding, we have become remarkably good at the building part of the process. But as the complexity o
Jan 2026
Handling Money in Milliseconds: 12 Questions for AdTech Expert Damian Naglak (Appliscale)
AdTech is often misunderstood. To the outsider, it’s just pop-ups and tracking cookies. To the insider, it’s one of the most ruthless, high-performance engineering playgrounds on the planet—a place where a 20-millisecond delay costs real money and scale isnt a buzzword, its a survival requirement. W
Dec 2025
Michal Niec
CTV Infrastructure: Where the Industry Is Heading
I was at the IAB Tech Lab CTV conference recently, and it reinforced several trends Ive been watching in the Connected TV space. The technical challenges facing this industry are substantial, and the solutions being developed will shape how digital advertising infrastructure works for years to come.
Oct 2025
AWS RTB Fabric: The Hidden Complexity of Adtech Infrastructure and Why This Changes Everything
Amazon Web Services recently launched RTB Fabric, a purpose-built infrastructure service for real-time bidding workloads. This isnt just another cloud service – its AWS putting a managed network layer directly between buyers and sellers in the programmatic advertising ecosystem. ❕What makes this ann