Articles
Articles
Long-form pieces on bidder architecture, agentic ad workflows, and where adtech standards are heading.
Mar 2026
Maksymilian Wojczuk
The Architect’s Veto: Why "Just Building It" is Rarely Enough
Generic software development is often described as a game of execution. You get a requirement, you write the code, you pass the tests, and you deploy. In the era of high-speed delivery and AI-assisted coding, we have become remarkably good at the building part of the process. But as the complexity o
Dec 2025
Michal Niec
CTV Infrastructure: Where the Industry Is Heading
I was at the IAB Tech Lab CTV conference recently, and it reinforced several trends Ive been watching in the Connected TV space. The technical challenges facing this industry are substantial, and the solutions being developed will shape how digital advertising infrastructure works for years to come.
Mar 2019
Michal Niec
Low latency global data ingestion with AWS Lambda
Recently I’ve encountered an interesting problem. As a part of one of our projects we needed to create low latency global data ingestion API. The project is developed on AWS platform, so we decided to use AWS native tool for serverless computing AWS Lambda triggered by AWS API Gateway. Our data ing