Articles
Articles
Long-form pieces on bidder architecture, agentic ad workflows, and where adtech standards are heading.
Mar 2026
Maksymilian Wojczuk
The Architect’s Veto: Why "Just Building It" is Rarely Enough
Generic software development is often described as a game of execution. You get a requirement, you write the code, you pass the tests, and you deploy. In the era of high-speed delivery and AI-assisted coding, we have become remarkably good at the building part of the process. But as the complexity o
Mar 2026
Damian Naglak
Inside the IAB agentic AI roadmap and new standards
This article is part of an ongoing series by Appliscale's Head of Engineering, Damian Naglak, exploring the new IAB agentic framework and what these shifts mean for the future of ad tech and cloud infrastructure.
Nov 2025
Damian Naglak
AI-Powered Deal Troubleshooting
Deal troubleshooting in programmatic advertising is notoriously painful. Weve all watched countless AdOps engineers spend hours manually checking APIs, cross-referencing databases, and hunting through metrics just to figure out why a single deal isnt bidding. At Appliscale, we’re using our expertise