Articles
Articles
Long-form pieces on bidder architecture, agentic ad workflows, and where adtech standards are heading.
Dec 2025
Michal Niec
CTV Infrastructure: Where the Industry Is Heading
I was at the IAB Tech Lab CTV conference recently, and it reinforced several trends Ive been watching in the Connected TV space. The technical challenges facing this industry are substantial, and the solutions being developed will shape how digital advertising infrastructure works for years to come.
Nov 2025
Damian Naglak
AI-Powered Deal Troubleshooting
Deal troubleshooting in programmatic advertising is notoriously painful. Weve all watched countless AdOps engineers spend hours manually checking APIs, cross-referencing databases, and hunting through metrics just to figure out why a single deal isnt bidding. At Appliscale, we’re using our expertise
Oct 2025
AWS RTB Fabric: The Hidden Complexity of Adtech Infrastructure and Why This Changes Everything
Amazon Web Services recently launched RTB Fabric, a purpose-built infrastructure service for real-time bidding workloads. This isnt just another cloud service – its AWS putting a managed network layer directly between buyers and sellers in the programmatic advertising ecosystem. ❕What makes this ann
Mar 2019
Michal Niec
Low latency global data ingestion with AWS Lambda
Recently I’ve encountered an interesting problem. As a part of one of our projects we needed to create low latency global data ingestion API. The project is developed on AWS platform, so we decided to use AWS native tool for serverless computing AWS Lambda triggered by AWS API Gateway. Our data ing
Nov 2016
Michal Polcik
Processing Billions of impression with FP – Wojtek @ SpreadIT conf
Wojtek Gawronski presented at the recent SpreadIT conference. His talk on functional programming and its usage in a high transaction RTB exchange thats processes billions of requests per day was well received, you can catch it here.