Articles
Articles
Long-form pieces on bidder architecture, agentic ad workflows, and where adtech standards are heading.
Mar 2026
Maksymilian Wojczuk
The Architect’s Veto: Why "Just Building It" is Rarely Enough
Generic software development is often described as a game of execution. You get a requirement, you write the code, you pass the tests, and you deploy. In the era of high-speed delivery and AI-assisted coding, we have become remarkably good at the building part of the process. But as the complexity o
Jan 2026
Handling Money in Milliseconds: 12 Questions for AdTech Expert Damian Naglak (Appliscale)
AdTech is often misunderstood. To the outsider, it’s just pop-ups and tracking cookies. To the insider, it’s one of the most ruthless, high-performance engineering playgrounds on the planet—a place where a 20-millisecond delay costs real money and scale isnt a buzzword, its a survival requirement. W
Nov 2025
Damian Naglak
AI-Powered Deal Troubleshooting
Deal troubleshooting in programmatic advertising is notoriously painful. Weve all watched countless AdOps engineers spend hours manually checking APIs, cross-referencing databases, and hunting through metrics just to figure out why a single deal isnt bidding. At Appliscale, we’re using our expertise
Oct 2025
AWS RTB Fabric: The Hidden Complexity of Adtech Infrastructure and Why This Changes Everything
Amazon Web Services recently launched RTB Fabric, a purpose-built infrastructure service for real-time bidding workloads. This isnt just another cloud service – its AWS putting a managed network layer directly between buyers and sellers in the programmatic advertising ecosystem. ❕What makes this ann